The idea behind The Shoe Bank logo set was to brand a space designed to benefit the needs of sneaker collectors. The Shoe Bank is a spot where you can go to trade sneakers, get a clean up, and even keep them properly stored at any location, all for a monthly subscription. My chosen demographic was men, ages 16-21, middle class. The Logo set was designed to feel polished but still playful to reflect the idea of a bank meant for a younger target audience.

© 2018 The Shoe Bank by Haley Rand Designs. Mockups: Placeit by Envato; Medialoot.