Drink Pink is a Grapefruited Sour Ale, made by Wet Paint Brewery. The demographic was focused on middle class women, ages 21-25. I wanted the brand to feel upbeat and stylish to give it a more femine touch. The word “PINK” cut out of the lable helps to advertise the rosey color of the drink. To the right is a mockup of what the beer would look like in store accompanied by an instore ad campaign. 

© Drink Pink by Haley Rand Designs. Mockups: CreativeMarket.